Digital technology is on the verge of another paradigm shift. Now more people are using mobile devices to access the internet, web designs are changing the look of websites to accommodate new methods of user behaviour.
And so we have one-page websites. Everything you want to share with customers on one-page. Thanks to parallax web designs, all visitors have to do is scroll. Then, one click to buy or one click to contact. Can mobile shopping be any easier?
One-page websites won’t work for every business of course, but even eCommerce sites with a huge stock of products to showcase can still take pointers from the idea of ‘page less’ websites to improve user-experience on mobile.
Search engines and social media networks are already prompting businesses to do this with the introduction of the one-click buy button for mobile users.
One-page websites take the same principle, but also provide you with a platform to provide more information. And with additional information of your products and services all wrapped up into one convenient and tidy space like a 5-inch screen, consumers are more inclined to purchase.
And this is just one of the reasons why one-page websites will improve conversion rate optimisation (CRO).
CRO for mobile devices
Because mobile phones only have a small landscape, one of the biggest issues for mobile users accessing websites is taking in large amounts of information in a small space. It’s not always easy to see where to go next.
With one-page websites, you don’t tell have to direct visitors where to go. They just keep scrolling – right down to the buy button. Providing your content is persuasive enough, you increase your chances of consumers taking positive actions.
You can combine one-page websites with another digital paradigm shift – story-telling. Telling stories is becoming a popular way of presenting content in order to persuade readers to stay on the page.
With one-page websites, you can use the story-telling technique to guide visitor to the buy button. And because they are not being distracted by switching pages, you can build the excitement like a scrolling snowball all on one page.
In essence, one-page websites contain the experience in a single platform and makes consumer decisions more immediate. When users have to click through to another page, there is a break in the flow of concentration which can cause the build-up of emotion to reside.
Parallax web designs have a seamless scrolling action that retains attention and makes the user-experience smoother. Furthermore, information is easier to take in or return to for a second look.
When you consider what internet users want – quick access to information and products without hassle – it is easy to understand how one-page parallax websites provide an ideal solution for online businesses.
Given one-page websites are a new concept, business owners that take advantage of this emerging market now are more likely to steal the march on your rivals and corner your share of the market.
